Porsche Race Car Livery
CLIENT
Kellymoss & Deluxe
Concept Creation
Vehicle Graphics Design
3D Rendering
SOFTWARE
Adobe Photoshop
iRacing Livery Editor
This is the pride and joy of my portfolio. Being a lifelong car and racing enthusiast, one of the goals for my career was to create a livery for a professional race car. I'm proud to say that in 2023, I was able to accomplish this.
In 2022 my employer at the time, Deluxe, became a sponsor of the Porsche Carrera Cup North America racing series. The following year, they also became the primary sponsor of the Kellymoss #37 race car driven by Sabre Cook, and I was given the honor of designing the car's livery.
My objective was to create an eye-catching "racy" design, while also providing a legible backdrop for our logo. Deluxe's chevron brand elements were a natural fit, evoking a sense of speed even while the car was standing still. The brand colors of red and black provided a high-contrast background for not only the Deluxe's logo, but the various associate sponsor logos as well.
I created design concepts in Photoshop, then imported those graphics into iRacing's livery editor to create 3d renderings, enabling the designs to be reviewed from multiple angles. Final artwork and graphics were handled by the team at Kellymoss racing.
The final product was a huge hit with stakeholders at both Deluxe and Kellymoss. However the praise that meant the most to me was from the car's driver herself, who took to social media to share pictures and say how much she loved the new livery!
Design renders created using the livery editor in iRacing
