Taste of Rondo Website
2022 AdFed Bronze Pin Award, Consumer Website
CLIENT
Taste of Rondo
ROLE
Web Design
Video Editing
Software
Photoshop
Illustrator
Premier Pro
Adobe XD
One of my favorite things about my former employer was Small Business Revolution, an online video series where Deluxe and various outside experts helped transform small town businesses by providing entrepreneurial and branding expertise. In the wake of the George Floyd murder, the decision was made to focus on several black-owned businesses in the Minneapolis-St. Paul area.
I had the pleasure of being part of the team working with Taste of Rondo, a family-owned soul food restaurant in St. Paul, with our main project being the redesign of their website. My role as web designer was to take the fonts, colors, graphics and photography provided by our art director and apply them to the wireframes, navigation and page templates created by our UX designer/developer, then provide the Adobe XD files to our production artist for final file creation. I additionally put my video editing skills to use on this project, taking a rather long, awkward video from the client and recutting it into a short, streamlined video that played on a loop on the homepage’s background.
Over the first 3 months, the site garnered an impressive 3,180 clicks, 23,700 impressions, and an average click through rate of 13.4%. The site was later submitted for that year’s AdFed The Show advertising awards, where we brought home a Bronze Pin in the Consumer Website category.
Background video for homepage. Role: Video editing
